Tag Archives: behavior

A Bizarre Bazaar of Food Facts

Smashed buildings and detritus litter a flooded street following the Boston Molasses Disaster of 1919.
The aftermath of the Boston Molasses Disaster of 1919. Photo courtesy Globe Newspaper Co.

Food is both mundane and magical, ephemeral and essential – the ultimate cultural touchstone. Our religions proscribe taboo foods, oblige sacred meals and employ food as a conduit for sacred power. Our myths abound with divine edibles that grant gods immortality, while our folktales counsel against feasting in fairyland lest we trap ourselves forever.

But for all the reverence we pay them, many comestibles arose from humble, bizarre or even disgusting sources, while what we choose, or are compelled, to eat is driven by everything from necessity to neurosis. For better or worse, food scientists, molecular gastronomists and, yes, marketing  firms channel these impulses in profitable (if not always healthy directions). The results are, shall we say, appetizingly bizarre …

10 Weird-but-true Food Facts

The Topsy-Turvy World of Trendspotting

Poster of Alexander Trend forecasters project everything from staffing and hiring needs to next year’s “it” color. Through a combination of instinct, experience, statistical modeling and not a little bit of finger-crossing, they tell clients where best to place their billion-dollar bets. Even granting the occasional self-fulfilling prophecy, it’s never been an easy gig, and the consequences of failure can be ruinous.

Today, big data is changing the field, providing unprecedented amounts of information even as it churns out predictive algorithms no one quite understands. In this article, I take a look at the past and future of this prognosticative trade and examine …

How Trend Forecasters Work

There was Madness to Their Method: The Western World Before the Scientific Method

Cartoon of Mary Toft's doctors.
“My money’s on a lop-eared doe, or perhaps a Britannia Petite.”

One of the many things I enjoy about teaching my university class, Science, Feuds, Scandals and Hoaxes, is the opportunity to explore some of the most outrageous ideas ever to gain traction in the public mind. It’s easy to make fun today, but some of these ideas were grounded in reasoning that, though flawed, eventually gave rise to the right answer. Then again, there’s really no defending those doctors who thought that woman was giving birth to rabbit parts.

10 Things We Thought Were True Before the Scientific Method

The Internet of Things…that Go Bump in the Night

An artist's rendering of the Internet of Things.
Drawing by wilgengebroed.

As sci-fi and techno-horror flicks are fond pointing out, the future is chock-full of things that want to kill us. Yep, our own technological progeny want to consign us to the great bit-bucket in the sky but, hey, at least we were warned, right?

Well, sure, if we had any intention of heeding these cinematic Cassandras. Think about it: The Terminator warns us about Skynet, so what do we do? We set to work on autonomous drones. Christine  frightens us with a possessed 1958 Plymouth Fury, so we get busy designing self-driving cars. It’s like we want to die.

And then there’s the Internet of Things: Trillions of everyday objects exchanging data, everywhere, all the time, with only the most basic human oversight. Can’t wait to see how that one turns out.

10 Nightmare Scenarios From the Internet of Things

The Causation-Correlation Conflation

Not equal signThe question of cause  has haunted science and philosophy from their earliest days, in part because humans are wired for pattern-matching and confirmation bias. For all our supposed rationality, we confuse coincidence with correlation and correlation with causality.

Consequently, scientists must carefully design and control their experiments to remove bias, circular reasoning, self-fulfilling prophecies and hidden variables. They must respect the requirements and limitations of their methods, draw from representative samples and not overstate their results. Sometimes, however, that’s easier said than done. Read on to hear about…

10 Correlations that are Not Causations