Trend forecasters project everything from staffing and hiring needs to next year’s “it” color. Through a combination of instinct, experience, statistical modeling and not a little bit of finger-crossing, they tell clients where best to place their billion-dollar bets. Even granting the occasional self-fulfilling prophecy, it’s never been an easy gig, and the consequences of failure can be ruinous.
Today, big data is changing the field, providing unprecedented amounts of information even as it churns out predictive algorithms no one quite understands. In this article, I take a look at the past and future of this prognosticative trade and examine …
